As VP of Marketing, you will lead our international marketing team of approximately 10 people and optimize our marketing function to directly drive revenue growth. Reporting directly to the C-level, your primary focus will be on revenue generation and partner marketing, enabling us to scale our pipeline across Europe.
Whether working remotely or from one of our offices, you will collaborate closely with our Sales, Product, and Leadership teams to transform Marketing into a key growth engine for the company.
Your Responsibilities
Revenue Growth
- Develop and execute marketing initiatives that have a measurable impact on revenue growth.
- Own the development and scaling of our partner marketing strategy, one of our most important growth drivers.
- Establish digital sales as a core component of our growth strategy.
- Leverage data-driven methodologies and growth marketing principles to build a scalable marketing infrastructure and continuously optimize the sales funnel.
International Growth
- Drive Eye-Able's international expansion by developing marketing strategies that position us successfully across European markets.
- Coordinate and execute international marketing initiatives to ensure consistency and scalability.
Marketing & Sales Alignment
- Work closely with the Sales team to ensure marketing strategies directly support sales objectives and both departments operate as one cohesive growth organization.
- Ensure an efficient conversion of Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).
Leadership
- Build and lead a scalable international marketing organization, managing teams across multiple European countries.
- Recruit, develop, and empower a high-performing marketing team that supports the company's continued growth.
Budget & KPI Management
- Take full ownership of the marketing budget and the monitoring of key performance indicators (KPIs).
- Use reporting and analytics to make data-driven decisions that maximize ROI and support a sustainable growth strategy.