Content Marketing Manager (Focus Copywriting) (m/w/d)

Festanstellung, Vollzeit · Leipzig

Deine Aufgaben/Your tasks

Now is your time: Marketing with purpose and perspective

You want to promote a product that not only looks great but truly makes an impact? You want to be part of a mission that is not only economically sound but also socially relevant? Then join us – the market leader for accessible websites in Germany.

With our innovative software solution, we make websites accessible for everyone – fulfilling both a legal requirement and a social responsibility. Our solution is technically sophisticated, easy to explain, and proven to succeed – giving you the ideal foundation for your success in marketing.

50% – Copywriting for SEO, Whitepapers, Lead Magnets

Write and optimize blog posts, website copy, eBooks, whitepapers, infographics
Develop search-optimized, high-value content to increase visibility and traffic
Contribute to thought leadership by crafting expert-level, impactful content

20% – Email Marketing

Write and manage email campaigns, newsletters, and automated flows
Support lead nurturing and conversion with tailored, engaging messaging

15% – Webinars

Plan and prepare webinar content, assist with moderation and follow-ups
Collaborate with internal experts to create engaging educational sessions

15% – Social Media

Write and schedule posts (primarily LinkedIn) aligned with brand tone and goals
Help grow brand awareness and build community engagement

Dein Profil/ Your profile

✅ Proven experience as a content writer, copywriter, or content marketing manager
✅ Strong SEO knowledge and understanding of content marketing best practices
✅ Excellent writing, editing, and proofreading skills in German (English is a plus)
✅ Ability to write clear, engaging, and brand-consistent copy
✅ A creative mind, a strategic thinker, and a hands-on attitude
✅ Ability to manage multiple projects and deadlines

Warum wir?/About us

Perspective on entrepreneurial success – You are part of our expansion and can grow with us.
Purpose-driven mission – Your contribution improves digital inclusion for millions of people every day.
31 days of vacation, flexible working hours, and a supportive, ambitious team.
Creative freedom – Your ideas and sales expertise are truly valued here.
Benefits – Our benefits support your well-being, which is a key priority for us. This is embedded in a company culture that puts you as a person first. At our company, performance, health, and joy at work are meant to go hand in hand.

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Über uns

Wir sind ein aufstrebendes Scale-Up mit gesellschaftlicher Mission und wirtschaftlicher Substanz. Unsere Softwarelösung macht das Internet zugänglich für alle - rechtlich, technisch und menschlich. Bereits heute sind wir Marktführer in Deutschland - und das ist erst der Anfang. Wir befinden uns mitten in der internationalen Expansion und suchen Menschen, die Lust haben, Geschichte mit uns zu schreiben.

Haben wir deinen Drive geweckt?

Dann freuen wir uns auf deine Bewerbung - und darauf, gemeinsam mit dir neue Kunden und Märkte zu erobern. Jetzt ist DEIN PERFEKTER MOMENT.

Inklusion ist Teil unserer DNA. Wir freuen uns besonders über Bewerbungen von Menschen mit Behinderung und setzen uns aktiv für ein diverses, barrierefreies Arbeitsumfeld ein.

---------------------------- English Version ------------------------------------------------------------------

We are an ambitious scale-up with a social mission and economic substance. Our software solution makes the Internet accessible to everyone - legally, technically and humanly. We are already the market leader in Germany - and that's just the beginning. We are in the midst of international expansion and are looking for people who want to make history with us.

Have we awakened your drive?

Then we look forward to receiving your application - and to conquering new customers and markets together with you. Now is YOUR PERFECT MOMENT.

Inclusion is part of our DNA. We particularly welcome applications from people with disabilities and are actively committed to a diverse, barrier-free working environment.

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Wir freuen uns auf dich!

Wir freuen uns über dein Interesse an der Web Inclusion GmbH. Bitte fülle das folgende kurze Formular aus.