Deine Aufgaben
Website & SEO Optimization
Social Media & Content Localization
PR & Brand Awareness
Partner & Ecosystem Marketing
- Improve our Dutch version of the website to increase traffic, engagement, and conversions.
- Implement SEO best practices, including on-page optimization, keyword research, and backlink strategies.
- Monitor and analyze website performance metrics to identify opportunities for growth.
- Paid Ads Localization
- Localize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
- Work closely with the Performance Marketing team to ensure paid strategies align with growth objectives in the Netherlands.
- Track ad performance metrics and suggest data-driven improvements.
Social Media & Content Localization
- Manage our Dutch social media presence, ensuring content aligns with brand messaging and regional goals.
- Collaborate with the global team to localize blog posts, social media updates, and email marketing content.
- Provide strategic input and ideas to tailor content to the Dutch-speaking audience.
- Events & Webinars Execution
- Plan and execute industry-relevant events, webinars, and conferences to generate leads and strengthen brand positioning.
- Coordinate with sales and partners to maximize event impact and drive attendee engagement.
- Manage event promotions, registrations, and post-event lead follow-up to ensure ROI.
PR & Brand Awareness
- Develop and execute PR strategies to position Eye-Able as a thought leader in digital accessibility.
- build and maintain relationships with Dutch media, journalists, and industry influencers.
- Secure media coverage, guest articles, and interviews in relevant industry publications.
- Develop customer success stories, testimonials, and case studies to showcase our impact.
- Engage existing customers through educational content, community engagement, and loyalty initiatives.
- Collaborate with Sales & Customer Success to drive customer retention and advocacy.
Partner & Ecosystem Marketing
- Identify and build strategic partnerships with agencies, resellers, industry organizations, associations, and influencers in the Netherlands.
- Develop joint marketing initiatives with partners to expand Eye-Able’s brand reach and credibility.
- Manage co-branded campaigns, sponsorships, and cross-promotional activities.